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1 minute read
You can film a billion-dollar idea with an iPhone.
But you can’t film a boring idea with a RED camera.
The biggest misconception in media production is:
“High quality = high results.”
No.
High clarity = high results.
Look at MrBeast.
He spends millions per video, but the secret isn’t production —
It’s clarity.
The idea is instantly understood:
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“I survived 24 hours in a desert.”
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“I gave $1,000,000 to a stranger.”
Clear ideas spread.
Confusing ideas die.
This applies to brands too.
Don’t post:
“We are a professional service offering innovative solutions.”
Post:
“We help cafés get more customers with simple short videos.”
That’s clarity.
Clarity spreads.
Clarity sells.
If people don’t understand what you do in 3 seconds, they scroll.