There’s a reason Duolingo went from “a language app” to “the meme king of TikTok.”
They didn’t hire a huge agency.
They didn’t use a cinematic camera.
They didn’t overthink the strategy.
They understood one thing:
Attention follows emotion, not production.
Duolingo grew because they created content that made people feel something — humor, chaos, personality.
Brands obsess over perfect lighting, perfect words, perfect branding…
Meanwhile, your audience just wants to be entertained and understood.
The lesson for your brand:
Stop trying to be corporate.
Start trying to be relatable.
Your product is not the content.
Your personality is the content.
This is why short-form works — it forces you to communicate like a human, not a company.
If you want followers, post information.
If you want customers, post personality.