Most brands post 5 times, don’t go viral, and quit.
But the reality is simple:
Virality is a byproduct of consistency.
Look at Chipotle.
Their first TikToks didn’t go viral.
Their 20th didn’t either.
But their 200th did — and then everything changed.
Not because of luck.
Because they kept experimenting.
Every post taught them:
What people like
What people ignore
What story fits their brand
What rhythm works
What sound trends convert best
Most brands want the winning video.
But the truth is:
You don’t find the winning video.
You create the creator who makes it.
Consistency makes you sharper.
Sharpness makes you effective.
Effectiveness builds momentum.
The algorithm doesn’t reward talent.
It rewards the people who don’t stop.