By
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1 minute read
Starbucks doesn’t sell coffee.
They sell identity.
Scroll through their page — it’s not “here’s a latte,” it’s “here’s who you become when you drink it.”
People don’t buy products.
People buy lifestyles.
Brands waste thousands trying to “look premium,” but premium is not a font or color palette —
premium is the feeling people attach to your content.
Starbucks mastered this with user-generated moments:
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Friends drinking together
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Study café vibes
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Seasonal aesthetic rituals
These ideas work because the audience sees themselves inside the story.
Your brand needs the same shift:
Show the life around your product, not the product itself.
Want more sales?
Start selling the feeling.