Most brands post 5 times, don’t go viral, and quit. But the reality is simple: Virality is a byproduct of consistency. Look at Chipotle. Their first TikToks didn’t go viral. Their ...

You can film a billion-dollar idea with an iPhone. But you can’t film a boring idea with a RED camera. The biggest misconception in media production is: “High quality = high ...

Gymshark became a billion-dollar brand without traditional ads. How? They turned creators into the marketing system. Instead of hiring celebrities, they partnered with fitness ...